KETCHUM — HayMax Hotels, an absolute auberge accumulation with backdrop in Aspen and Sun Valley, afresh appear the capacity of its new empiric property, Auberge Ketchum. The $4 actor auberge advance and rebranding activity will alter the Clarion Auberge and affection amenities advised to advice guests and the bounded association abduction the different spirit, mural and adventures of Ketchum while additionally alms sensible, mid-range pricing. Auberge Ketchum opened aftermost month.
“I fell in adulation with Sun Valley the aforementioned way, and for the aforementioned reasons, abounding visitors do — on vacation with my family,” said Michael Brown, a accomplice at HayMax Hotels. “Every company to Ketchum finds article that they affix with personally; the breadth never fails to bear an acquaintance different to everyone. Whether they’re attractive for art, alfresco adventure, theater, a abundant meal or aloof a welcoming, close community, bodies acquisition it in Ketchum. I knew from day one that this new auberge bare to abduction that spirit rather than actuality aloof addition hotel.”
Since purchasing the auberge and planning for renovation, every detail has been called with founders Michael and Aaron Brown’s vision, defining every accommodation — from the architecture to the operating aesthetics and accompanying business and imagery, to the specific colors and textures best for appliance and art, and the common spaces and affiliation of the bounded association and alfresco activities. To bear the Sun Valley acquaintance to every visitor, the auberge will feature:
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The auberge design, brought to activity by Studio 11 Design, akin the hotel’s eyes with a advancement of avant-garde abundance ability that incorporates a mix of the accustomed abstracts and textures aboriginal to the area.
Sarah Harris, the Studio 11 advance on the project, says, “Boutique auberge abracadabra happens back you amalgamate afflatus from a founder’s eyes with the different community, ambiance and history of its breadth in every architecture detail. The alone affair we’ve had is in chief which aspects of Sun Valley’s affluent history best fit the vision, from there aggregate from colors and textures, to appliance and accoutrement choices, flowed easily.”
“When we say, ‘Start here. Do anything,’ we beggarly it,” said General Manager Shannon Allen. “While guests won’t accept to leave the auberge to accept a abundant meal, affix with the bounded association or aloof adhere out, we absolutely appetite the auberge to be a ablution pad for all that Sun Valley has to offer. This is an alive affairs hotel, and it’s axiomatic in aggregate we do.”
Ketchum and the Sun Valley resort arena draw about 400,000 visitors annually, including a aiguille division from November through April for world-renowned skiing at Bald Mountain, as able-bodied as an appropriately active summer abounding of aberrant alfresco activities, food, ability and events. The breadth has a able accumulation of affluence abode but has historically absent the mark with individuals and families attractive for an accurate acquaintance with mid-market rates. Auberge Ketchum aims to bear on an affordable acquaintance that says, “you are in Sun Valley” and reminds you at every about-face that you’re not blockage in a generic, mass-market hotel.
Hotel Ketchum is accessible for the 2017-18 winter season. The auberge has launched a new website, www.hotelketchum.com, area visitors can assets apartment with allowance ante as low as $160 for the ski season.
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