Happy Wednesday!!! On today’s Working Together Wednesday, we talk to Justin Cox, from Kettlebell Burn. Justin is an amazing man with a true passion for helping women get into shape, and I have had the pleasure of working with Justin and I must say, I so glad I did. His passion truly shines through in what he does.
Ready to learn more about Kettlebell Burn and Justin??? Here we go!!!
1. Give us a quick intro of you and your family.
Hey! Thanks for interviewing me. I really appreciate it. My name is Justin Cox, and I own Kettlebell Burn. I have a beautiful daughter who is 7 years old. And in true princess fashion will be turning 29 this fall. She is my world, and also the reason I train.
Let’s see, my background. Hmm. Well I grew up as an athlete. I was a competitive athlete from the age of 5 until 25 when my daughter was born. So I have always been in the fitness world. When I got to college and discovered that I could make a career out of being in fitness, there was no turning back. I immediately became a personal trainer, and completed got my degree in Exercise Science.
After college I decided to continue to grow my personal training business and soon opened up my own studio. I was an in person personal trainer for over 10 years before I decided to move my business online. That is where I developed a deep understanding of working with women. I know it sounds cliche. Everyone in the fitness world says they work with moms. But it turns out that the market for athletes, my original specialty, in rural northern MN is pretty slim. So I spent 10 years working with, and getting to know on a deep level, how to work with women.
What motivates them. What their true fears are. What they really want to achieve. All of that combined with my unique lifestyle / habit based coaching is what I bring to the online world.
That pretty much brings us up to today.
2. What is your business/blog?
That is my center of operations and where I do all of my coaching from. I am going to warn you though, if you go to that website, you won’t find a lot. I spend most of my time working with my members rather than writing a ton of blog content. In fact, I don’t think I even have a current blog post active on the menu.
Everyone always thinks it will be something about kettlebells, or some diet tip. In reality, the biggest problem I see when women get started with a new transformation program is that they fall into the trap of feeling they need to be extreme. But you can’t blame them either. With the popularity of the Beach Body workouts (P90X, Insanity, Hard Corps, etc..) and CrossFit, we as a culture have this thing right now about being extreme when it comes to fitness.
We want to start an extreme workout everyday, we want to completely overhaul our diets, we want to go 100 miles per hour in this direction and then that direction. What ends up happening is that the stress of it all quickly overwhelms us and we end up dropping the program withing a few short weeks. It is far and few between the people who have success stories from doing it that way.
In reality, what moms need to do is lighten up on themselves, accept that it won’t happen in 12 weeks, even though all the magazines and ads keep saying it will, and start with something easy. Start with something easy that allows them to get some initial success which will then begin to snowball and have huge effects over time. But by doing it this way, they wont feel overwhelmed in the process and will be able to keep rocking the whole time.
For example, one of my foundation habits: Getting 8 hours of sleep, drinking half your bodyweight in ounces of water everyday, and taking your multivitamins/fish oil everyday. Those are 3 great and easy places to start. Start with one of those and then progress into harder things like working out everyday.
Thanks, Justin for taking the time to do this interview.
Would you like your blog, brand, business, or cause to be featured on Working Together Wednesday??? Send me an email at firstname.lastname@example.org with Working Together Wednesday in the subject 🙂